How it all began
At the heart of our product lies Shabba—a natural, antibacterial substance that has been revered since ancient times for its remarkable odour-removing properties. Originally valued in the leather industry for preventing rot, Shabba soon became a trusted natural deodorant, especially in Middle Eastern countries, due to its odour-neutralizing and antibacterial qualities.
My journey with Shabba began in the 1960s, inspired by my father’s devotion to this ancient remedy, which started decades earlier. He crafted his own deodorant blends, carefully selecting the finest ingredients and spending days perfecting the formula. Fragrance oils were slowly added until the ideal balance of aroma and potency was achieved in the powdery mix. 
Once his signature blend was ready, my father generously supplied his family, neighbours, friends, and even customers at his photography studio, who always appreciated his misky scent—which was, in fact, none other than his deodorant mix. When his supply ran low, he would ask pilgrims returning from holy sites or mountainous regions—who specialized in extracting oils from flowery plants and wild blossoms—to bring back premium-quality Shabba and misky oil essences. They were always eager to help, knowing they would receive containers of the handmade deodorant in return—enough to last them for months or even years.
Even as modern deodorants became more widely available, we remained steadfast in our belief: nothing could match the quality, scent, and performance of Shabba with added misk. We’ve carried this legacy forward, staying true to the original formulation that has stood the test of time.
Today, after years of encouragement from family, friends, and gym mates to share this product with the world, I’m proud to present this heritage blend—an age-old perfection passed down through generations. Shabba is more than just a deodorant; it’s a treasure that we are honoured to offer.
Owner & Creator.
PS: That's my father — Mohamed Madi (رحمة الله عليه)— in the photo up there, returning to his photography studio, Studio Madi, located on Jamahiriya Street in Tripoli, Libya. He had likely just picked up some customer developed film rolls from the lab next door. It rarely snows in Libya, but in February 2005, it did! For many, it was the first time they had ever seen, touched, and experienced heavy snowflakes. I wasn’t there at the time, but I kept hearing that it was the talk of the town for months and years to come.